Mini Storage Feasibility Studies
In the beginning of self-storage there was little competition, land values were low and zoning ordinances were more flexible. Self-storage complexes were poorly planned with no thought to layout, unit mix or future expansion. Without a thorough feasibility study, costly “surprises” and construction challenges turned many “can’t loose” ventures into losing propositions.
Today’s savvy investor understands that a feasibility study can make the difference between success and failure. Below you will find an outline of what is included in a typical feasibility study. If you would like more information about having one conducted for your project call us at (800) 292-0111.
The main goals of a feasibility study are to determine whether a particular project makes sense or not. Should you build or not? If the project is a go, the study will provide valuable information that you will use to make decisions on square footage, what types and sizes of buildings you should erect, and a myriad of other considerations that go into developing a successful project.
A typical feasibility study may include some or all of the following information:
- Detailed analysis of your competition
- Consumer Demand Analysis
- Rental Projections
- Recommended Unit Mix
- Profit Projections
- Demographics
- Characteristics of a Successful Location
- Management Plan/Overview
- Analysis of the location of your land
- Security Considerations
- Building Construction Suggestions
- Customer Considerations Related to Appearance
- Visibility of the Facility
- Traffic Count
- Accessibility
- Assessment of Yellow Page advertising
- Climate Control Issues
- Pricing Research and Strategy
WHAT CAN YOU PAY FOR THE LAND? THE 66% RULE
Average the rate you receive for a 10×10 and a 10×15 storage unit. Multiply that number by .66. The result is the most you can pay (per square foot) for the ground. This is a rule of thumb that is very important for determining the cost of the land.
EXAMPLE
| 10×10 rent | $85 per month | $85 x 12mos= | $1020.00 |
| divided by | 100 sq. ft.= | $ 10.20 | |
| 10×15 rent | $98 per month | $98x 12mos= | $1176.00 |
| divided by | 150 sq. ft.= | 7.84 | |
| AVERAGE= | $ 9.02 | ||
| x .66 | |||
| _________ | |||
| PRICE FOR GROSS SQ. FT. OF LAND | $ 5.95 | ||
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